Hojicha is green tea roasted after processing, traditionally in a porcelain pot or a rotating drum, at temperatures high enough to turn the leaf from green to reddish brown. The roast drives off much of the tea's caffeine and catechins along with its grassiness, leaving a cup that is nutty, toasty and almost entirely free of bitterness or astringency. It was a Kyoto invention of the 1920s, a way to make use of leaf and stem that would otherwise have been sold cheaply, and it became the tea Japanese families drink in the evening and serve to children. Brew it hot and briefly â unlike most green teas it will not punish you for near-boiling water. The liquor is amber rather than green, and the aroma fills a room.
Tea Artisan: NoikeăăKyoto
As the name would suggest, the Roasted Hojicha Green Tea Noike is produced by Mr. Noike, a talented farmer outside of Kyoto. Mr. Noike used to live in Tokyo, but he decided to embrace a quieter life in the Japanese countryside, where he tends to his small tea field and learns about the intricacies of tea farming.
Origin: KyotoJapan
The Roasted Hojicha Green Tea Noike is grown in a small pine forest outside the city of Kyoto. This pine forest can actually improve the flavor of the tea, as the tall tree provide partial shading throughout the day, almost acting like a natural Kabuse.
Cultivar: YabukitaTea variety
The Roasted Hojicha Green Tea Noike is made from the Yabukita cultivar, the most popular type of tea plant in Japan.
Yabukita: There are two reasons that have led to the success of the Yabukita, which now makes up close to 75% of Japanâs total tea production. The first is that it is resistant to frost, which allows it to withstand the comparatively cold winters of central Japan. Also, it produces a rich savory flavor with lots of these citrusy or grassy characteristics. These grassy characteristics are removed during the roasting process, so you wonât notice them in the hojicha green tea.
Preparation & ServingsUp to 40 cups
Hot brew: 5 g of leaves, 150 ml of water at 80°C (176°F), 1 minute.
Brew it again: the same leaves give 2 infusions. Re-infuse once more with water at the same temperature, 20 seconds each; every infusion tastes a little different.
Cold brew: best enjoyed hot, we do not recommend cold brewing this tea.
One pack: Up to 40 cups · 20 à 5 g servings, 2 infusions each · 100 g / 3.5 oz.
Why choose Nio Teas?
For us, tea is more than a beverage, itâs a way of life. Weâve spent years visiting tea farms across Japan, tasting teas with the people who grow them and building lasting, direct relationships. We believe this is the most sustainable way to source tea: fewer intermediaries, greater traceability and a closer connection between farmer and drinker.
Every tea is 100% pesticide-free and carefully selected for its taste, origin and craftsmanship. Whether youâre discovering Japanese tea or comparing cultivars and terroirs, youâll find honest tasting notes, precise brewing guidance and real support to help you get the best from every cup.
Typical values per 100 ml of brewed tea, from the Standard Tables of Food Composition in Japan (MEXT, 8th edition), hojicha infusion (food no. 16040; 15 g leaf, 650 ml water at 90°C, 30 s). Values in your cup vary with the leaf, the water and the brewing time.
Complete Your Tea RitualNo Kyusu at home? No problem!
100% Pesticide-FreeDirect from FarmersPure & UnblendedSingle-Origin TerroirSmall-Batch HarvestAuthentic Japanese Craft
Unveiling Hojicha's Superfood Power
•
Caffeine
Natural caffeine for a gentle, sustained lift.
•
Antioxidants
Rich in catechins and other naturally occurring antioxidants.
•
Chlorophyll
Naturally rich in chlorophyll, the pigment behind matchaâs vibrant green colour.
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Potassium & Calcium
Naturally occurring minerals that contribute to matchaâs nutritional profile.
•
L-theanine
An amino acid naturally found in tea, associated with a calm, focused feeling.
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Vitamins A, C, E & K
Contains a range of vitamins naturally present in the whole tea leaf.
Why Buy Your Hojicha from Nio Teas
No middlemen, no pesticides, no risk.
30-Day Satisfaction Guarantee
Try it with confidence. If it isnât right for you, contact us within 30 days.
15 Japanese Tea Farmers
Our tea brings together the craft and regional expertise of 15 partner farmers across Japan.
Direct from Farmer to Cup
We build lasting relationships with our farmers for fewer intermediaries and greater traceability.
100% Pesticide-Free Hojicha
Every Hojicha is grown without pesticides, then personally tasted and selected by our team.
How to Make Hojicha Like a Pro
For brewing the Roasted Hojicha Green Tea Noike, we recommend using a slightly higher temperature and a shorter brewing time. When it comes to roasted hojicha, sometimes itâs nice to brew the tea a bit hotter to really get a strong flavor from it!
Heat the Water
Heat water to 80°C (176°F).
Add the Leaves
Add 5 g of leaves to a kyusu teapot.
Steep
Pour 150 ml of water and steep for 1 minute.
Pour & Brew Again
Pour out every drop, then brew the same leaves once more (20 seconds).
Loose Leaf Tea Over Teabags
Rich in Flavor, Not in Microplastics.
A small tea field in the countryside outside Kyoto.
Farmer: Noikeăă
Mr. Noike is a skilled farmer located outside of Kyoto. Originally from Tokyo, he chose a more serene life in the Japanese countryside, where he passionately tends his small tea field and immerses himself in the art and intricacies of tea farming.
Why Organic Hojicha Fields Make a Difference
Tea plants absorb everything from the soil, making pesticide-free farming especially important. The farmers we work with have found a way to grow delicious tea without harming the natural ecosystem.
Nio teas has been my favourite place to purchase good quality teas for a while now, and still they never disappoint me. Their teas are excellent quality, however, Iâd like to give more attention to customer service - Nio team has been very kind and helpful each time I had any sort of problem. Their customer service never disappoints, they are very attentive and quick in responding to any queries, hence why Iâve been a loyal customer for a while now.
Apr 1, 2026
5 out of 5 stars
5/5
Sean
My favorite vendor for Japanese organic loose leaf green teas. They are sourcing some of the best organic teas out of Japan and supporting family farmers and the growing organic tea industry as a whole.I have ordered from every vendor for years and Nio consistently has the best prices and selection overall. They provide top notch customer service and fast shipping as well. Highly recommended đ
Shipping is free once your order passes the threshold for your country â USD 54.99 · EUR 54.99 · GBP 44.99 · CHF 49.99 · CAD 74.99 · DKK 399 · SEK 599 · PLN 229 · CZK 1,290. Everywhere else it's the equivalent of USD 54.99, converted automatically. Below the threshold a flat rate applies, always shown at checkout before you pay.
When will it arrive?
Delivery in 4â12 Business Days Due to High Demand
We ship from warehouses in the US, the EU and Japan â whichever is closest to you. US and EU orders arrive in 4â12 business days; the handful of countries served from Japan take around 10. Business days count from dispatch rather than from when you order, and exclude weekends and public holidays. You'll get a tracking number by email the moment your parcel leaves the warehouse.
We only buy from fields grown without pesticides or chemicals. We ask each farmer directly how they manage their land, visit the plantation and processing facility ourselves, taste every harvest before committing, and check that the biodiversity around the fields is alive. Small family farms don't always carry paperwork â so we verify it in person instead.
Japanese green tea covers an enormous range, and choosing online isn't easy. If you've tried yours and it isn't for you, email info@nioteas.com within 30 days with your order number and a line on what you didn't enjoy. We'll send a different tea of equal or lower value, free. Nothing to post back â keep it, share it, or try brewing it cooler. Once per order.
Email info@nioteas.com within 30 days with your order number and a photo. We'll approve it, cover the return postage with a prepaid label or a reimbursement, and refund you â no restocking fee. Refunds go to your original payment method within 2 business days of the return reaching us; your bank may take another 5â20 to show it.
Unopened items in their original packaging can be returned within 30 days. Tea is sealed for hygiene, so opened packs can't come back â but the swap above covers exactly that situation. Return postage is yours unless the item arrived damaged, defective or incorrect.
Orders to the US and EU ship domestically from our local warehouse, so there's no customs charge and no duty. A small number of destinations are served from our Japan warehouse, where your own customs authority may apply import duty, VAT or a carrier handling fee on delivery. Those are set by your country, not by us. Ask before you order and we'll help you check.
This tea Hojicha is one that I was especially eager to sample, as I had never had one before. This is a roasted green tea, however they only use the stems and not the leaves, which produces a very low caffeine tea. It was a very thick, sweet, roasty tea and very reminiscent of a roasted Tie Guan Yin or Tie Louhan in every olfactory aspect. A good gateway tea for people who are used to those sweeter teas and good for late-afternoon or before bed due to the low caffeine content. It was a bit cloudy and cool this morning, too so it just happened to match the weather!
There are no strong aromas on the dry leaves, but the tea looks great and has a lot of stems, giving it somewhat of a camping vibe. The infusion is 5g, 70â, 60 seconds, which yields a satisfying bright amber color that's lighter than most hojichas I've tried. It's smooth and pleasant, with a less overpowering roastedness than a lot of hojichas, and leaving a brown sugar aftertaste in the throat. The second infusion is more full-bodied.
Buen sabor cuando se infusiona, aunque puede ser un poco astringente si se infusiona mĂĄs de un par de minutos. La infusiĂłn no es tan sabrosa cuando se infusiona en frio.
I am using this as a replacement for Lipton tea bags for my iced tea. I am really enjoying the tea cold brewed! I am not sure about it being brewed as hot tea yet. Itâs a different taste, probably for me it will have to be an acquired taste as I am looking for a replacement for coffee. I will be ordering more pretty soon for my cold brew teađ
Being a new tea drinker when I first opened the bag I was like wow this looks like a bunch of bark. Itâs delicious! Slight nutty flavor, no bitterness. Will buy again
I am 90 years old and have to drink decaffeinated tea and coffee. To find a delicious tea like this brings joy to an old man's heart. You information on your site which shows the caffein levels is truly a gift. Thank you.
Die rote Farbe und der spezielle Geschmack mit Röstaromen machen einen Vergleich mit anderen GrĂŒntees schwierig. Der Tee entspricht genau dem, was in der Beschreibung versprochen wird.
I'm new to trying loose leaf green tea and so glad I found Nio teas. Their youtube channel helped so much. So far tried the Sencha and Hojicha and both were very good.
This tea taste about how you would expect, like a green tea, but roasted. I wasn't so sure about it at first and was having trouble getting the full flavour out of it but I ended up really loving it. I would recommend it at 70-75 degrees Celsius for 1-2 minutes with 5g per 150ml of water. It says 20 seconds for the 2nd and 3rd steeps but I like to really taste my tea so i brew it longer and also go up to about 6 steeps before I give it up.
A delicious tea for the afternoon with a smooth smokey taste that reminds me of chocolate with an light aftertaste of blackberries. Even the third infusion produces distinct tastes and is not bland at all. I also like the option of the big pieces of dark brown leaves and stems. Arigato gozaimasu Mr. Noike.
This is a delicious hojicha! Very toasty and rich, survives multiple steeps with ease. Super low caffeine content makes this the perfect cup for late in the day. Highly recommended!
The delivery took weeks to reach me. As with all green teas, watch the temperature, the time and the amount. Eventually I got it correct for my taste buds. The flavor can be rustic, slightly bitter to mild.
