Shop Tea by Taste
Know what you like? Go straight to the teas that match your palate.Savoury & Marine
Savoury flavours reminiscent of seaweed, broth, minerals and the fresh character of the ocean.
Often found in: Matcha · Gyokuro · Sencha · Shincha · Fukamushi Sencha · Kamairicha

Vegetable
Crisp flavours of leafy greens and fresh vegetables, from spinach and peas to asparagus and cucumber.
Often found in: Matcha · Gyokuro · Sencha · Shincha · Fukamushi Sencha · Karigane · Kamairicha

Grain & Cereal
Familiar notes of rice, barley and roasted grains that bring warmth and a gentle sweetness to the cup.
Often found in: Sencha · Matcha · Shincha · Genmaicha · Gyokuro · Bancha · Kukicha · Kamairicha

Green & Herbal
Bright green flavours balanced with the fresh, aromatic character of herbs and plants.
Often found in: Matcha · Fukamushi Sencha · Kukicha · Sencha · Shincha · Genmaicha · Kamairicha

Fruit
Fruit-like flavours ranging from fresh citrus and crisp apple to soft peach and ripe melon.
Often found in: Matcha · Fukamushi Sencha · Gyokuro · Sencha · Kukicha · Karigane · Bancha · Genmaicha · Oolong · Fermented Tea

Floral
Soft floral notes can range from jasmine and orchid to rose-like aromas.
Often found in: Matcha · Shincha · Gyokuro · Kukicha · Oolong · Fermented Tea

Nut & Bean
Warm, nutty flavours with notes of chestnut, almond, soybean and other roasted legumes.
Often found in: Matcha · Kukicha · Shincha · Genmaicha · Fukamushi Sencha · Kamairicha

Sweet
Natural sweetness expressed through notes of honey, sugarcane, caramel and dried fruit.
Often found in: Gyokuro · Matcha · Sencha · Shincha · Fukamushi Sencha · Hojicha · Genmaicha · Kukicha · Fermented Tea

Chocolate
Deep cocoa flavours, from dark chocolate to milk, usually arriving as a finish rather than an opening note.
Often found in: Matcha · Hojicha · Kuki Hojicha

Dairy
Smooth, rounded flavours of cream, milk and butter that coat the palate and soften any sharpness.
Often found in: Matcha · Hojicha · Gyokuro · Kamairicha · Fukamushi Sencha · Oolong

Roast & Smoke
Toasted flavours of roasted grain, coffee and woodsmoke, drawn out by high-temperature roasting.
Often found in: Hojicha · Kamairicha · Matcha · Kuki Hojicha · Kukicha

Wood & Spice
A quiet background warmth of cedar, sandalwood and gentle baking spice such as cinnamon.
Often found in: Bancha · Hojicha · Matcha · Fermented Tea

Explore the Taste Wheel
From fresh and grassy to roasted, creamy and fruity, explore the flavours found across Japanese tea and discover the teas that match your palate.
Cultivating an appreciation
for Japanese Tea


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